Mashable assembled some ideas for you to consider, from social media experts who have already put some thought into it.
“8 Ways to Beat Facebook's Algorithm and Keep Your Consumers Engaged” overpromises. Some of the ideas are helpful; diversification of communications media is always a good idea, and getting around the algorithm by capitalizing on your immediate social network (i.e. your staff) can work.
Others, though, are just naïve or silly. #3 is naïve—Facebook isn’t rewarding great content; it’s rewarding dollars.
What’s interesting to me about the list, though, is how many of the options boil down to this: “Don’t rely on your Facebook page.” That says a lot about where the company is driving us.