Mashable assembled some ideas for you to consider, from social media experts who have already put some thought into it.

8 Ways to Beat Facebook's Algorithm and Keep Your Consumers Engaged” overpromises. Some of the ideas are helpful; diversification of communications media is always a good idea, and getting around the algorithm by capitalizing on your immediate social network (i.e. your staff) can work.

Others, though, are just naïve or silly. #3 is naïve—Facebook isn’t rewarding great content; it’s rewarding dollars.

What’s interesting to me about the list, though, is how many of the options boil down to this: “Don’t rely on your Facebook page.” That says a lot about where the company is driving us.