The Fundraising Effectiveness Project (FEP) has released the findings from their latest survey. I found the results on the blog of the awesome folks at Bloomerang, so kudos to them. The 2014 report summarizes data from 3,576 survey respondents, covering year-to-year fundraising results for 2012-2013. A few things to notice:

  • Respondents raised over $2.44 billion from 2.2 million donors
  • For every $100 gained, $92 was lost from lapsed donors and smaller gifts from current donors (up from negative $19 in 2009)
  • For every 100 new and returning donors, 102 lapsed (a +3 improvement from last year’s report)
  • 43% of 2012 donors made gifts to participating nonprofits in 2013 (up from 39% in last year’s report)
2014-fep-infographic
2014-fep-infographic

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