08ATTENTION-articleLarge What a first quarter of 2015! Great to see such awesome work going on among our clients--it's been so fun working with you to get ahead of the game rather than rest on your end-of-year laurels. Sam, David, and I have all had plenty to do. I'm headed to D.C. at the end of April for some client strategy sessions (let me know if you want to meet up!).

A few weeks ago, Matthew Crawford wrote a fantastic little piece in The New York Times on "The Cost of Paying Attention." It's a worthwhile read--there's a reason email open rates have dropped to 20% (making it harder to reach your supporters), and social media guru Gary Vaynerchuck thinks Twitter will die if it, too, can't reduce the noise.

So I have a follow-up question for you to think about:

Are your nonprofit communications part of the noise, lowering the quality of life for your followers and supporters? Or are you building relationships with large numbers of people in such a way that their connection to you improves their quality of life?

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