fire-alarm
fire-alarm

My friends at Open Book Communications wrote this thoughtful little post this week--a good reminder why having an outside perspective regularly checking in with you can be so helpful. An excerpt:

Blind spots come with time. When it comes to your brand, often the things you’ve stopped seeing are the very things you used to see most. Somewhere in the tug-of-war between wanting to overhaul everything and needing to meet a deadline, between being new and hitting a routine, you get used to things — until you don’t notice them anymore.

Read the article.

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